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Our mission

bring joy to the planet through sustainable artistic fashion.

Your life is your canvas.
You are a masterpiece.
You were made to stand out.

WHO WE ARE

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Bree Smith

Bree is the artist behind all of the creative stuff you see on Planet Joy. It was her idea and then she promptly begged her husband to help her with the “boring business stuff.”

Say hello @breesmithart

Jason Smith

Jason is a successful businessman with experience running and growing a business, and no experience with anything creative. He handles everything behind the scenes!

our BackStory

 
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Recycling is like Broccoli

Like every other kid growing up in the 90s, I grew up with a perspective on recycling that was similar to my perspective on eating broccoli:

”I know I should, but it takes extra work, isn’t that enjoyable, and how much of a difference does it really make? But there’s a poster about it up at school, so I should definitely consider it, and then ultimately feel guilty for failing to commit.”

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I felt that way about recycling – and other efforts to take care of the one planet that we know of is hospitable for human life – until I met someone after college (as a young 20-something, I had other priorities, what can I say?) who was incredibly passionate about it.

This person would collect recyclables everywhere he went, and if there wasn’t a recycling bin nearby, he would stockpile his findings in his car until he could offload them at a trusted recycling facility. We’re talking everything from discarded magazines to fast food cup lids & straws.

I wondered, “what inspires this kind of commitment and dedication to something you can’t see tangible results from?”

the experiment

I thought he was a little extreme, and honestly wondered if all that consciousness made a difference. As a daughter of a PHD scientist, I did what anyone would do and decided to run my own experiment. I decided to collect all my recyclables I encountered throughout my regular daily activities for 1 week. Rule #1 was there was to be no going “unreasonably” out of my way. I wanted to see if by expending the minimal amount of effort, what kind of recyclable material I could save from a landfill in just 1 week.

A week later I was surprised to see a mountain of clean recyclables piled up in a corner of my apartment that had grew honestly with zero extra effort.

Me, a single person with no children, was staring at a small mountain of trash that would have otherwise ended up in a landfill.


A small mountain = a big impact

The image of that small mountain of trash stayed with me, and my heart was softened. What excuse do I have not to recycle?

I committed then to do what I could. If 1 person can save a substantial pile of trash every week from contributing to the demise of our climate, why wouldn’t I?


not adding to the problem

When I decided to finally act on my longtime dream of design my own artsy clothes, I knew I couldn’t do something that would add to the problem of “fast fashion.” For this reason, I strive to seek out quality products with low to no impact on the planet. Not everything in my shop is eco-friendly, but I hope it will be someday.

Thanks for being here and supporting my art and my dreams for a more joyful planet - the people AND the world they live on.

-Bree